Orca Representação e Consultoria, founded in 2005, is a representation and consulting firm committed to the Brazilian commercial marine market offering equipment for tugboats, offshore platforms and support vessels. As a result of impressive business growth, Orca Representação e Consultoria Ltda. has closed a deal with the global trading company Navalex International Inc. The recent management transition has created a more customer focused organization with a long term strategy and efficient operations.
The period of transition was started in November 2011 and is now completed. Navalex has taken full control of Orca’s management and commercial activities since March 1st. Navalex becomes responsible for expanding the business in Brazil for the companies that Orca represents, as well as establishing ground on the actual clients.
Brazil has proven to be a strong and growing market for Navalex. More than $8.9 billion in Government financing is being prepared for Brazilian shipbuilders and owners in the next two years. Navalex is in a unique position to maximize the opportunities this market has to offer. During the second week of March, Navalex attended an event titled “Meet the Buyer” in Rio de Janeiro. Over the course of two days, meetings were held with more than 20 shipyards and were made aware of over 40 new builds. Follow-ups and meeting schedules have already been made with the appropriate parties. By maintaining a constant presence with customers, Navalex can assure that the right products are considered from the project’s initiation.
This transition will increase efficiency in project follow up and sales capability, as well as enhance communication between represented companies and their clients during project follow ups on the several phases, from the first quote to the commissioning.
Navalex’s office in Miami will coordinate project follow up, invoicing and client relationship management. Orca’s office will act as an advanced sales base within 30 minutes from the main ship owners and shipbuilders of Brazil, and steps from Rio’s local airport within range to all Brazilian shipbuilding hubs.
Navalex has dedicated a team of four key personnel to assure a smooth operation in Brazil:
* Pedro L. Rodriguez, President of Navalex International, will be working from the Miami office. Mr. Rodriguez is a naval architect and has been engaged in the marine industry since 1969
* Miguel A. Vasallo, Vice President of Marketing and Sales. Mr. Vasallo is a marine and industrial engineer with over 25 years of experience in the industry.
* Michael Vasallo is Navalex’s Business Development Director and will help with the sales efforts as well as serve as a liaison between the Brazil and Miami offices
* Genil Mazza from ORCA and will be located in Rio de Janeiro and focus primarily on sales
The management transition will enhance efficiency, produce better results, and more importantly, provide better customer service. Navalex is dedicated to Brazil and will see that all opportunities are maximized for all of their clients.
Manufacturer's represented by Orca include:
• ACM Acoplamentos
• Polar Marine
• DENO Compressors
• HI-Fog - Marioff
• Van der Velden