The glaring 24 percent discrepancy, the results of which were found by surveying more than 1,900 sales and marketing employees across a wide array of industries, including healthcare, financial services and government, among others, highlights major trends in modern day job requirements, such as the prevalence of bring-your-own-
“As sales departments grow increasingly mobile, they also become more detached from their office, and therefore may grow less aware of office protocols and security best practices when choosing solutions to better enable their performance,”
The survey found that 88 percent of sales employees use their mobile device or tablet for work purposes, whereas only 70 percent of marketing employees indicate the same. However, 97 percent of marketing employees say they need remote access in order perform their job, a 27 percent higher response than sales.
“It should be noted that 8 percent more sales employees indicated a need to use their own device than a need to remotely access their corporate server,” said Moinuddin. “Meanwhile, the opposite is true for marketing employees, by 17 percent. Presumably, sales employees are using their mobile devices to make calls, whereas marketing needs remote access to work on projects not easily manipulated on smartphones or tablets, such as presentations or creative documents.”
This survey, conducted April 16-30, 2012, was prompted by a webinar conducted jointly with SkyDox and AIIM, a global association of information professionals, that explored similar trends of BYOD, mobility, free file-sharing and IT oversight. The full results of the SkyDox survey can be found on SkyDox’s website, located here. A marketing and sales-specific infographic is available here.
• Set up a briefing with Ali Moinuddin, CMO at SkyDox
• Connect with SkyDox on its blog, Twitter, LinkedIn and Facebook.
Founded in 2009, SkyDox is a cloud-enabled file sharing, file synchronization, file storage, and collaboration platform. It delivers a suite of online, mobile, and desktop-based tools to enable real-time, simultaneous document-centric collaboration.
SkyDox allows users to review, comment on, search, store, deliver, manage, and collaborate on over 200 file formats on a single cloud-enabled platform that is intuitive and easy to use. With SkyDox, users can collaborate on content with company team members, customers, suppliers, and business partners using any browser-enabled PC, laptop, or mobile device.
SkyDox provides a scalable, highly secure, enterprise-grade platform that can be configured as a private, hybrid, or public cloud to meet customer and compliance requirements.
Aarti Shah/Jason Fidler
Tel: +1 617 960 9880 / +1 617 960 9874