HyVee 360 was launched earlier this year to continue Hy-Vee’s sustainability mission of promoting the well-being of their customers, employees, communities and the global environment. The new site provides education about Hy-Vee’s sustainable initiatives along with tips on how consumers can live a healthy and sustainable life. HyVee 360 can be viewed at http://www.hy-
“We chose to create the website to engage our employees and customers and to keep them informed of our sustainable initiatives,”
A key feature of the site is an interactive component that allows viewers to interact with a 3D store model. Visitors can select different departments like produce, seafood, or Health Market to learn more about Hy-Vee’s sustainable efforts. They can also learn about Hy-Vee’s efforts to reduce energy and resource consumption, increase recycling, and expand their offering of local, organic and sustainable products.
The site also shares Hy-Vee’s many resources available to assist consumers in making healthy life choices. Some of the resources include having dietitians at the store to help shoppers with healthy food choices, labeling food items for nutrition using the Nu-Val Nutritional Scoring System, as well as other community based initiatives. The website also promotes Hy-Vee’s commitment to sustainability through a blog, answers to frequently asked questions, and a quiz that tests consumers’ green knowledge.
Hy-Vee looked to QA Graphics to develop this interactive website because of QA Graphics’ experience in providing creative solutions used to educate consumers about sustainable building initiatives. QA Graphics provides the award-winning Energy Efficiency Education Dashboard® solution, which is widely used across North America by organizations to share their green building achievements with occupants and the public. Hy-Vee is also currently working with QA Graphics to develop a sustainable building dashboard for a new store location that is anticipating LEED® certification.
About QA Graphics
QA Graphics is an Iowa-based creative design company specializing in interactive applications, 3D design and animation, mobile app development and other multimedia. The company is also a leader in the building automation and green building industries, providing HVAC graphic development services and energy dashboards to help organizations educate occupants about building performance and sustainability. Visit http://www.qagraphics.com to learn more.
Hy-Vee, Inc. is an employee-owned corporation operating 235 retail stores in eight Midwestern states. For FY 2011 the company recorded total sales of $7.3 billion, ranking it among the top 25 supermarket chains and the top 50 private companies in the United States. For more information, visit the company’s website at http://www.hy-