Park Lane’s owner, Stuart Robinson, believes their recent success is due in part, to changing consumer shopping habits. “When times are hard people tend to cut back on luxury purchases like expensive jewellery and accessories, but they still want to look good. Our products are inexpensive but look fantastic! In most cases, only the trained eye would be able to tell our diamante jewellery from the real thing, and because they don’t cost hundreds or thousands of pounds they’re a more realistic option for your average shopper.
Over the last 12 months or so we’ve not only seen consistent orders from our existing customers but we’ve also taken on a number of new customers, which has been the catalyst for our growth.”
Accessories by Park Lane are staying close to their North Yorkshire roots by moving only 5 miles from their existing base, to a new purpose build warehouse in the spa town of Harrogate. The new state-of-the-
“Being able to fulfil orders quickly is paramount to our continued success so we need to move to a bigger space that can hold more stock. In addition to the physical space issue, our current premises are quite remote so the new central location makes sense from a logistics point of view”.
In hard times such as these, when the papers are full of bankruptcy, liquidation and household names disappearing from our high streets at an alarming rate, Accessories By Park Lane’s success is proof that businesses can still thrive in even the most turbulent circumstances.
Visit Accessories by Park Lane at http://www.parklaneonline.com