Maui Jim Reinvents Sunglass Lens Technology With MauiPure™

PRLog (Press Release) - Jul. 2, 2012 - Maui Jim the fastest growing polarized sunglass maker in the world today launched MauiPure™, the optical industry’s clearest non-glass lenses with superior impact- and scratch-resistance in a new line of three sunglasses Olowaluis, Mala and Nakalele designed for active lifestyles. MauiPure™ lenses are available at all leading optical stores across the city and is priced at Rs. 15,980/-

MauiPure™ offers crisp optics in a new lens that blends the optical brilliance of Super Thin glass with excellent scratch- and impact-resistant properties. The hybrid, injection-molded, de-centered lenses are ultra-light with an ABBE value over 50. MauiPure™ lenses feature PolarizedPlus2 and bi-gradient mirrors to cut 99.9 percent of glare and block 100 percent of harmful UV rays.

Sunglasses with MauiPure lenses are available in three new styles. Olowaluis the smallest style in the collection and features a rectangular lens. Mala has a slightly curved rectangular lens designed for average face sizes. Nakalele gives a nod to a rimless aviator in a larger style.

Each 8-base rimless style features beta-titanium temples and adjustable Rabalon nose bridges for ultra-lightweight comfort. Each style comes in three colors: Black, Rootbeer& Copper or Translucent Grey. Three lens colors are available: Neutral Grey offers the highest level of light reduction for bright, sunny days; HCL® Bronze enhances contrast in variable conditions; and Maui HT® (High Transmission) is the lens for when most lenses would be too dark. The MauiPure collection is covered by the company’s standard warranty. MauiPure is not available in prescription.