Mahatma Gandhi said, "...be the change you want to see in the world..." With this sentiment I launched SLOWCOLOR in April 2011.
SLOWCOLOR is a premium, fairly-traded, eco-textile brand based in Boulder, Colorado. Our mission says it all: We clothe the World in Beauty, Health and Responsibility. Our intent is to become a game changer in the textile industry. Every fabric we create is handmade and naturally dyed. Always. We create finished goods in fashion and home furnishing and source fabrics to designers and companies under the SLOWCOLOR label.
As a social enterprise we focus on the integrated bottom line: by paying artisans in India a life-changing living wage, using natural plant and mineral-based dyes and mordants and choosing fibers such as linen that grow naturally pesticide free and are not water intensive, SLOWCOLOR rejuvenates centuries-old fabric dyeing techniques and handlooming traditions, protects the environment and creates fabrics that are healthy for life. SLOWCOLOR connects artisan to audience, tradition to global market and health of the planet to consumer choice.
SLOWCOLOR is an Ethical Fashion Forum Fellow, a Green America approved business and is on its way to being a certified B-corp (benefit corporation)
SLOWCOLOR products are now being sold in 60 boutiques across the US and are internationally available in Japan and Taiwan.
At NYIGF and MAGIC - POOL Trade Show, we will be showcasing our FALL 2012 Collection as well as our SPRING 2013 Collection.
For further information:
Our website is http://www.SLOWCOLOR.com.
You will find a video about SLOWCOLOR at http://www.SLOWCOLOR.com/
A link to our Spring/Summer 2012 Collection is at http://www.SLOWCOLOR.com/
JOIN THE SLOWCOLOR MOVEMENT. BE for conscious comfort®.

Sanjay Rajan
Chief Co(r)evolution Officer, SLOWCOLOR
303.589.4404, sanjay.rajan@
