In a 2011 survey from the Pew Research Group, more than 75% of adult Internet users reported relying on a search engine such as Google or Yahoo! to locate information regarding possible purchase decisions. In fact, searching the Internet was shown to be especially popular among young, well-educated adults. For First Class Auto in El Paso, that growing dependence on Web browsing presents the perfect avenue for reaching potential local customers. With the introduction of this new lead generation program from Prospect Genius, the company hopes to improve its online visibility and draw the attention of nearby searchers who are looking for GPS navigation systems, remote car starters, and the many other mobile electronics products and services First Class Auto offers.
As an Internet-based advertising agency, Prospect Genius partners with small businesses across the country to help them capitalize on the marketing opportunities available through the Web. For First Class Auto, the company has created a full-scale SEO promotional campaign, customized to the specialized products and locality of this El Paso car audio shop.
“Traditional methods of advertising are going the way of phone booths, newspapers, and land lines,” explains Matt Gallo, a senior Internet marketer with Prospect Genius. “To connect with local customers today, businesses need to plaster the Information Superhighway with road signs to their Web sites. That’s what this new online marketing program is helping accomplish for First Class Auto.”
Founded in 2005, First Class Auto is an El Paso mobile electronics business specializing in sales and installation of aftermarket car equipment, including car audio, mobile video, window tinting, and navigation systems. In addition to free estimates, they offer military and senior discounts.