Authored by Gary Schirmacher with US based INCON partner company Experient, a Maritz Travel Company, the article highlights the issues experienced by association leaders and the areas of change which associations can consider in an effort to enhance the meeting experience and maximize revenue.
‘’Associations which change and innovate have the best chance of growth’’ commented Schirmacher. ‘’Taking risks can be difficult but organizations that try to change are best placed to deliver a fresh experience’’.
A complete copy of the Expert Article is available online at http://www.incon-
Executive Director, INCON Group
Tel: +353 1 663 7947
INCON is a dynamic partnership of leading companies providing consistency and continuity in conference, event and destination management by combining global presence and local expertise. Operating from 130 destinations, the 10 INCON Partner companies employ 3,000 staff, annually organize 10,000 projects, serving 3 million delegates, procuring 5 million bed nights and managing budgets in excess of an estimated €1billion.
Experient, a Maritz Travel Company, leads the industry as one of the best known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and expositions around the world. Visit http://www.experient-