Almost half of American adult Internet users looking for information on local businesses turn to the Internet, according to a December 2011 survey conducted by the Pew Internet & American Life Project. That number includes people in need of appliance repair. With the help of Prospect Genius, AWG Major Appliance Repair is reaching out to those Internet searchers who might not learn about the services the appliance repair company offers through another medium. In today’s digital age, a small business needs an active, easy-to-locate Web site in order to remain competitive in its industry.
Prospect Genius will drive traffic to AWG Major Appliance Repair’s Web site using various marketing tactics, including search engine optimization (SEO). SEO involves using targeted industry- and location-specific keywords to help a site move to the top of a relevant search engine results page. Going forward, Newark-area residents who query a major search engine such as Google, Bing, or Yahoo! using keywords such as “washing machine repair Jersey City” or “refrigerator repair Hoboken” will be more likely to encounter AWG Major Appliance Repair among the top results.
“Studies have shown that sites in the top search engine results receive the most clicks, because people view those pages as the most qualified or relevant to their needs,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By bringing more traffic to AWG Major Appliance Repair’s site, we’re not only helping a small business broaden its customer base, but we're also helping Newark residents get quality appliance repairs at an affordable price. It’s a win-win.”
AWG Major Appliance Repair, LLC’s team has 13 years of experience in the appliance installation and repair business. The company specializes in washing machine, dryer, refrigerator, oven, air conditioner, furnace, and water heater repair.