With the lightest model, the Flex ONE, weighing in at just 110 grams, E-book readers are proving increasingly popular with travellers faced with the restrictive baggage limits imposed by budget airlines.
Ownership has risen from 13 per cent in January 2011* to 21 per cent today, helped by the variety of models and competitive pricing between retailers.
Duncan Jennings, co-founder of VoucherCodes.co.uk says: “E-book readers have cemented their position as the must-have piece of travel tech for the summer. Thanks to more and more high street retailers stocking the devices, we’ve seen prices becoming increasingly competitive. Pricing differs by as much as a third between the cheapest and most expensive models, putting even the more advanced E-book readers well within the purchasing power of most travellers.”
“By checking online for deals and discounts before they buy consumers can ensure they get their hands on the best E-Reader deals around and have many happy hours reading ahead of them this summer.”
Notes to editors:
OnePoll surveyed 2,000 UK adults between 1 and 3 May 2012. The survey was carried out online.
*2011 research compiled by Book Marketing Limited over the period between Christmas Day, 25th December 2010, to 31st January 2011. It sampled over 2,076 respondents, weighted to be representative of the national population.