PRLog - Jun. 28, 2012 - SPRINGFIELD, Ill. -- In the current economy, photographers are experiencing more hardships than ever in their businesses. Attracting new clients requires marketing strategies with much more appeal than cheap postcards and television spots. And once the clients are booked, ensuring a sale that is large enough to cover your costs is more difficult than ever. In fact, according to the Small Business Administration, half of all small businesses fail within 5 years of opening.
Selling Secrets Revealed: Free online event for photographers.
Recent trends in technology may be to blame, according to Rangefinder Magazine, an industry magazine for professional photographers. Upwards of 65% of households in America own a digital camera and are satisfied to take images themselves and send digital copies to family and friends.
Enter professional photographers’
The answer, while simple, is powerful: selling. But not just any selling – a better way of selling that results in happier clients and higher profits.
“For whatever reason, selling gets a really bad name.” says Sarah Petty, professional photographer and owner of The Joy of Marketing. “People associate selling with smarmy salespeople that pressure clients into buying.”
But, when done the right way, selling photography can prove to be not only profitable, but pleasing to the clients, as well, according to Petty. “By selling well, you are actually helping your clients. You’re not making them take something they don’t want, or spend money they don’t have.” says Petty. “When done right, the focus is on the client from start to finish. Building a strong client/photographer relationship, understanding what the client wants, and providing them an unforgettable experience so that they’re HAPPY to buy from you.”
Sarah Petty’s The Joy of Marketing has teamed up with professional photographic lab, White House Custom Colour to offer photographers free online selling education to teach them how to sell correctly to achieve higher sales averages without being pushy. Learn the details of the free event a http://sellingsecrets.thejoyofmarketing.com/