The IPM Awards acknowledge the most creative and effective promotional marketing campaigns of the last year and River was recognised for its inventive programmes for high profile clients Jaguar Land Rover and Glow-worm.
It won Best Automotive & Consumer Durables Campaign for Jaguar Accelerate, a global incentive programme targeting 22 market leaders across the world. It also picked up Best Sales Incentive for Glow-worm Club Energy, which focused on creating lasting business partnerships between Glow-worm and installers across the UK, while rewarding sales of eligible products.
As Gold Award winners, both programmes will go on to compete on a European and worldwide stage - at the Integrated Marketing Communications (IMC) Awards and the Marketing Agencies Association Worldwide (MAAW) awards - The Globes - later in the year.
Glow-worm Commercial Director, Pippa Wibberley said: “Working with the Club Energy team at River Marketing has enabled us to create and develop real business partnerships with boiler installers throughout the country, allowing them to develop their knowledge and grow their business with Glow-worm. Winning this high profile award reflects the success of the programme and is a great achievement for all concerned.”
River Marketing’s Managing Director, Phil Dunk, said: “After our success at last year’s Awards we are over the moon that our programmes have once again been recognised alongside the very best in the industry.
“We consider ourselves very fortunate to work with great clients who give us the scope to create bespoke programmes that really work for them” he added.
For more information:
Kate Habberley Jenna Myles
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Note to editors:
River Marketing is a performance improvement agency that creates, develops and runs bespoke programmes to reward, recognise, motivate and engage employees and distribution channels.
Working in close consultation with its clients, River aims to excite, inspire and genuinely motivate the participants of all its programmes by making them relevant, meaningful and fun.
Approaching solution development with intelligence and a thought process that is both creative and practical, River achieves tangible results, from sales uplifts to increased participant engagement.