“We are delighted by the response to this book.” Bence said. “Smarter Branding, which is based on one of my highest-demand workshops conducted around the world, is focused on helping businesses with limited budgets successfully promote and grow their brands without the kind of deep pockets enjoyed by big brands.”
The awards won by Smarter Branding during its first eight months after publication include:
• Gold Winner, Advertising/
• Winner, Business-Marketing & Advertising Category - International Book Awards 2012
• Winner, Sales & Marketing Category - National Indie Excellence Awards 2012
Bence spent the bulk of her corporate career in branding and marketing, building powerhouse brands across 50 countries and four continents for deep-pocketed consumer giants such as Procter & Gamble and Bristol-Myers Squibb. Once she decided to leave the corporate world and start her own company, she had to begin from the ground up - with almost empty pockets. Using her big-brand marketing experience, Bence developed inventive, low-cost marketing methods that built her company and name into a brand that now serves clients in 30 countries with offices in both the U.S. and Asia.
For years, Bence has passed along her experience across the globe through her Smarter Branding workshops, but when people continuously asked her to capture the information on paper, Smarter Branding, the book, was born. “I wanted more business owners to realize that they already have assets they can use to build strong brands at low-cost or even no-cost that can grow their business and quickly increase their bottom line,” Bence said.
Smarter Branding Without Breaking the Bank is Bence’s fifth book. The three books in her How YOU™ are like Shampoo personal branding book series have sold thousands of copies around the world and have won a total of 13 international book awards.
About the Author:
Brenda S. Bence is an internationally-