At present time, industry observers are claiming that the interest for mobile marketing has been steadily growing over the past periods, which is why many businesses are now starting on their own mobile campaigns in order to take advantage of this trend.
In connection with this, Google has released official recommendations that will result to more effective mobile SEO, as well as other campaigns. And according to industry analysts, this is good news considering the fact that despite mobile’s booming popularity – there have been no concrete measures or procedures provided about it in the past, making it quite a difficult issue to contend with.
With Google’s official release of its recommendations - experts are saying that webmasters will now be able to clearly institute the proper mobile marketing designs and strategies, as well as other online marketing procedures to make things work the way they should.
The giant Internet Company has released several basic configurations for those planning to go mobile. But among all others, Google suggests the use of the responsive design approach.
According to the company, the primary reason as to why the responsive design approach works better with mobile marketing is because it allows better user interaction, easier indexing, as well as more efficient content-crawling. In addition, experts explain that in this approach, there will only be one URL and one HTML code. CSS media will then be used to render the page on the device.
On the other hand, there is another approach for the platform – and this is called the device-specific HTML Approach. In this case, Google suggests the use of the Vary HTTP header for caching purposes, as well as to communicate any changes with content. Additionally, it will be used for content crawling and indexing purposes.
Indeed, with these new developments in the virtual world, it is apparent that there is the need for online businesses to keep abreast of the changes taking place – in order to earn more profits and to become even more successful in the end.
James Corby, Business Development Director of Oracle Digital, in explaining the importance of being updated in the online world, said, “If you want to succeed in your online campaigns, then you must be as updated as you can be. And this means that you should use the latest SEO strategies if you’re optimising your site or the latest reputation management techniques if you’re trying to earn good feedback for your company. Why? It is because using outdated techniques will simply not work at all.”
Oracle Digital is a Perth Search Engine Optimisation company that provides SEO services, reputation management techniques, social media management, and other services to clients from Melbourne, Sydney, Perth, Adelaide, Brisbane and other parts of the country.
If you want to know more about Oracle Digital and their services, you may give them a call at 1300 899 851 or you can visit their website at http://www.oracledigital.com.au.