Hermann founded the company in 1971 after emigrating from Germany in 1960. He created a number of innovations that revolutionized the indoor houseplants industry in the USA. The most known one was his strong focus on consumer branding with the Exotic Angel Brand. The company's signature, Exotic Angel Plants, is currently sold at over 11,000 retail stores in North America. The brand was built on the principles of product quality, innovation, and consistency, and was a first of its kind in the industry.
Hermann’s love and passion for plants blossomed early in his youth: his family comes from six generations in horticulture. His vision, however, was quite unique. He started his business by personally delivering Exotic Angel Plants to a handful of stores in New York and New Jersey. His philosophy was simple: “Never overload the stores, never compromise on quality, never forget to impress the consumer and always love your product”
Hermann's dedication and vision gave birth to a strong foundation, on which the company grew to its current size and success. He will be dearly missed by his family, employees, and friends.
Hermann Engelmann has been enjoying a peaceful retirement during the last 15 years. However, his influence and guidance were always present. The company continues forward with Hermann’s son, Wolfgang Engelmann, at the helm.
The company is requesting privacy during this time, but knows that many people would like to express well-wishes to honor Hermann. This can best be achieved through the company's official Facebook page: http://www.facebook.com/