The Greensheet Enters Social Media Playoffs

June 27, 2012 - PRLog -- HOUSTON (June 19, 2012) – The Greensheet, Texas’s locally focused classified leader and cornerstone of Houston, Austin, Dallas and Fort Worth business, has officially moved into the second round of #SocialMadness, the Business Journals’ nationwide social media competition.

“The Greensheet’s social media presence has improved tremendously,” said GreensheetCEO Kathy Douglass. “We realize the power of social media and have been more than happy to engage our customers through social networks.”

First Round Success
The Greensheet finished as one of the top eight teams in the opening round, a Cinderella run for the company as a whole. Its performance symbolizes the strength of its entry into the digital era.

#SocialMadness is based on a scoring algorithm that tracks Facebook activity, Twitter followers, LinkedIn connections and votes for companies on the competition’s official tally page. These metrics are then tabulated and used to measure overall social media output. Companies are ranked according to these measurements.

In the first round, companies vied for playoff contention by encouraging social media interaction from fans and followers. In the second round, companies face off head-to-head in individual bracketed competition in which the high seeds face the low seeds for the next month.

Continuation into the Digital Era
The Greensheet’s social media success has served as one tactic in a larger strategy to provide its customers with holistic advertising solutions. The Greensheet has a long history of success in the print advertising industry. In addition, the company’s website has grown exponentially over the past few years and has become one of Houston’s major local classified resources. The Greensheet encourages purchase of its local classified items through Twitter.  It has engaged others in the industry in discussions about business and the ways in which companies can make a positive difference for buyers and sellers.

“This is only the beginning of our journey,” added Douglass. “We envision a future where our customers get the best possible advertising solutions through The Greensheet to meet their needs.”

About The Greensheet
The Greensheet, a free classifieds and business advertising publication, is the leading connection between local buyers and sellers. The Greensheet’s neighborhood-focused print advertisements have made it easy to buy, sell or advertise in specific communities, creating new business opportunities for local companies. Combining effective business and community activity, The Greensheet has served as the smart, practical and affordable choice for buyers and sellers for more than four decades. More than one million readers every week rely on The Greensheet for classified ads, employment, real estate, cars, and service listings.

For more information,
-Visit our Website: http://houston.thegreensheet.com/
-Like us on Facebook: https://www.facebook.com/thegreensheet
-Follow us on Twitter: http://www.twitter.com/thegreensheet
-Connect on LinkedIn: http://www.linkedin.com/company/44313?trk=srch_hero_comp_name
-Read our Blogs: http://houston.thegreensheet.com/Blogs.aspx

Contact:
Daniel J. Cohen
Dcohen@TheGreensheet.com
713-371-3636