GUESS Watches is launching the One to Watch - Global Blogger Search, an international open call for fashion-savvy content creators to become an official contributor to the GUESS Access Blog.
GUESS Watches launched an award-winning, lifestyle driven website to become an online destination for their consumer. The site features a variety of interactive elements, including the GUESS Access Blog. The fashion brand took a different approach to their blog. Instead of showcasing the brand’s voice, they are inviting the consumer in to share with readers from around the world. The One to Watch - Global Blogger Search is the discovery vehicle to find these brand ambassadors.
The campaign will live as an application on the GUESS Watches Facebook page, which is currently the largest global watch brand page on Facebook with over 1.2 million fans. In order to enter, users from around the world will create personal profiles that will include a custom-built style board to express their personal fashion point-of-view. Then they will share their profiles through their social networks in an effort to receive Style Points from all their friends and followers. At the end of the 90-day entry period, the top ten candidates in each country with the most Style Points will move on to the next round and be asked to submit a blogging assignment. Their submissions will be reviewed by a panel of judges and two One to Watch finalists will be chosen to represent each participating country. Each finalist will receive worldwide recognition and GUESS Watch product throughout the year.
“This is a great opportunity for our brand to be able to partner with young bloggers from around the world and let their voices be heard on a global platform. We will be able to showcase their talent on the GUESS Access Blog and inspire others to be a part of the GUESS Watches lifestyle,” says Cindy Livingston, President and CEO of Sequel AG.
The search will finish in July 2012 and the finalists will be announced in
This campaign will allow GUESS Watches to identify and celebrate their brand ambassadors in a global platform. The content submitted by the One to Watch finalists will be featured on the GUESS Access Blog, as well as on the continually growing Facebook page over the next year.