According to a December 2011 survey published by the Pew Internet & American Life Project, some 47% of American adult Internet users rely on the Internet to learn about local businesses. Those Internet searchers may be looking for professional services such as tax help, which is why a locally owned company like M&M Financial Consulting can derive such benefit from boosting its Web visibility and accessibility. Having an active, informative, and easily searchable Web site will help M&M Financial Consulting remain competitive in its industry, as more and more people go online to learn about companies offering tax resolution services in Chicago.
Prospect Genius utilizes search engine optimization (SEO) tactics to market small businesses in their local community. SEO focuses on industry-specific and location-specific keywords to direct traffic toward a company’s Web site. In M&M Financial Consulting’s case, individuals who query a major search engine such as Bing, Yahoo!, or Google using keywords such as “tax problems Oak Park,” “help with back taxes in Evanston,” and “tax settlement Chicago IL” will now be more likely to encounter M&M Financial Consulting’s Web site among the top search results.
“Studies have shown that sites in the top couple of results following an online search receive the most traffic,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By boosting M&M Financial Consulting’s prominence online, we’re helping the business catch the eye of those prospective clients who only go online to find a firm that provides tax relief. Those people might not learn about M&M Financial Consulting through another medium.”
M&M Financial Consulting, Inc. is a full-service tax resolution firm providing help with back taxes, tax settlement negotiation, corporate tax resolution, and other IRS assistance. The firm was founded in 2005 and its team of enrolled agents has more than 30 years of combined experience.