Many local Daily Deal Sites today face two significant business issues:
1. Lack of a mobility solution required to reach out to subscribers-
2. Lack of a low-cost way to sign-up and enable local SMEs to publish daily-deal discount coupons
Dealpiazza has an elegant mobile app solution to each of these two key issues, and is now offering it free to a limited number of local, Daily Deal Sites.
Daily Deal Sites that do not currently have a mobile app solution can now use Dealpiazza mobile app, under their own name, as a comprehensive solution that broadens their reach in the market by tapping subscribers on-the-go. Accessibility to the users from the sites and from the users to the sites is an essential gap that has been bridged by this application. Subscribers can now search for and buy coupons literally at the Point- of- Sale (POS), making the instant-buy a reality for local merchants and subscribers alike. Additionally, the mobile app eliminates the ‘I forgot to bring it with me’ reason for non-use giving the user the opportunity to purchase the desired item straight away, thus leading to an increase in merchant sales and subscriber usage, enhancing the Daily Deal Site’s value proposition.
Studies have shown that a major daily deal purchase consideration is the concern of ‘wasting’ a purchased deal. Introducing a secondary marketplace that can be branded as the Daily Deal Site’s secondary marketplace eliminates this concern. All secondary market sales and purchases sales use Paypal to settle the trades. All discount coupons and gift cards in the secondary marketplace are curated with a 100% verification on items listed to ensure full confidence in deal values. The mobile app enables smart phone subscribers to search for and purchase discount coupons, discounted gift cards from Daily Deal Sites, as well as to use the mobile app’s secondary marketplace as a trading platform to monetize on unwanted gift cards/coupons or that may become expired unused.
SMEs can use the mobile app to upload discount coupons to the marketplace as well as to distribute it to a subscriber-base via email or social media. This activity can be remotely monitored and controlled by the Daily Deal Site. By distributing the Daily Deal Site-branded version of the mobile app to the local SMEs, a low-cost, self-publishing tool is placed in the hands of the target SME customers, eliminating the need for costly ‘feet-on-the-
Raj Seshadri, co-founder of Dealpiazza.com, has overseen the development of the mobile app’s launch on the Android app, the Blackberry app markets and the iPhone version. He is positive that Daily Deal Sites will be able to use the app effectively and reap benefits. “Our Dealpiazza App allows Daily Deal Sites to target the customer on-the-move, who do not have the time or patience to sit down in front of a desktop look for daily deals. This tool should significantly increase their customer transactions and reduce the hesitancy in the purchase,” said Seshadri. “With a wide range of platforms, all major smart phone subscribers can be reached. We can customize the ‘skin’ on the App to match your branding.”
“With the mobile app in the hands of an SME owner, he or she can create a discount coupon and upload it directly to the marketplace, as well as broadcast the coupon to an email list or share it through social media” Raj added. “Since the Daily Deal Site controls the subscriber base email list, the mobile app can track the coupon, and ensure it is 100% curated, keeping the business income stream intact. This is true self-service.”
Local websites are always looking for ways to provide the latest discounts and offers to the largest possible customer base. This key tool will not only be highly applicable to their needs but also portray to their user base that the website has an inside edge on mobile technology especially in presenting what’s happening in the area. Daily Deal Sites who already have a mobile app, can enhance their mobile service by introducing the secondary marketplace under their banner.
Dealpiazza.com provides the most comprehensive mobile app experience for a Smartphone subscriber tracking discounted gift cards and discount coupons. Its range of features enable Daily Deal Sites to leverage their own offering to expand their reach instantly as well as to provide new features to their customer base.
Dealpiazza Press Centre