The $25 donation will go to support the TCA National Image Campaign, which works to raise awareness about the trucking industry and promote a positive image. Events and campaigns such as the Highway Angel of the Year Award presented at the Famous Idaho Potato Bowl, Wreaths Across America, and Trucking’s Weight Loss Showdown are efforts that benefit from the TCA’s National Image Campaign.
“We love the idea of helping to improve the trucking industry’s image,” said Colton Lawrence, President of EQUINOX Owner-Operator Solutions. “There is no better time to reverse false stereotypes than when the industry is trying to attract bright and intelligent talent, from drivers and mechanics to managers and executives.”
Carriers have traditionally partnered with EQUINOX by allowing EQUINOX to market and enroll drivers in their bookkeeping, tax and consulting services during the carriers’ new driver orientation or training processes. This partnership enables EQUINOX to serve those drivers who choose to become independent contractors on matters as diverse as tax regulation, fuel consulting, and expense management, and allows carriers to focus on matters relating to freight and customer relationships instead of dedicating resources to involve themselves in their independent contractors’
Chris Burruss, President of the TCA said, “We have made improving the image of our industry a priority for the TCA. I am always encouraged when associate members recognize the importance of this effort. Improving our image is an ongoing endeavor and EQUINOX has committed itself to donating a portion of each client's enrollment to our National Image Campaign, creating a long-term funding source.” Current TCA Chairman and Prime, Inc. President Robert Low agreed. “I am encouraged to see people take creative steps in order to help this vitally important image campaign.”
About EQUINOX Owner-Operator Solutions:
EQUINOX Owner-Operator Solutions is a privately held technology and business services company headquartered in Salt Lake City, UT. EQUINOX offers technology-driven business services designed to lower the cost and increase the profitability of contractors in the transportation industry. EQUINOX is a wholly-owned subsidiary of OnRamp Transportation Services, a privately held equipment leasing, sales and contractor services company also headquartered in Salt Lake City, UT. As a full-service transportation resource, OnRamp is the first company to offer both equipment and business services to carriers, contractors and owner-operators. Along with EQUINOX, OnRamp exists to help hard-working, independent-