The E-cig company’s promotional efforts will be focused on creating a buzz amongst the young adult, music festival-goer demographic. Camp Bisco’s 3-day festival experience will include many of today’s well-known artists from the increasingly popular “electronic”
Bloog’s music festival initiative has produced positive results, with sales increasing following sponsorships at events like: 4Knots Music Festival at South Street Seaport, The Governor’s Island Ball, and The Shake, Rhythm & Roll Music Series at Asbury Park. At each of these events, members of the Bloog Street Marketing Team sold, promoted, and educated consumers about the benefits of E-cig’s, and specifically the superiority of the Bloog brand over its competitors.
On the whole, the majority of the feedback received from the samples provided by the Bloog team was overwhelmingly positive, with the most common reactions expressing the experience between “blooging”
Camp Bisco, scheduled to take place from July 12th - 14th at the luscious campgrounds of the Indian Lookout Country Club in upstate New York, will be Bloog’s first sponsorship at a multiple-day festival. The Bloog Marketing Team will be in attendance and plan to set up a vendor booth, equipped with lounge furniture and air conditioning to encourage patrons to relax, cool down, and enjoy the amenities of the Bloog “Vapor Lounge.” Like previous Bloog music festival marketing events, sales, promotion, and education will be the objectives of the company’s marketing arm. In addition, the Bloog team sees Camp Bisco as an excellent opportunity to promote the launch of their new disposable E-cig’s to the early adopters of trending culture.