Traditionally considered a female product, TriLastin SR Stretch Mark Complex is used to remove stretch marks that occur from rapid weight fluctuations. The largest consumer market is historically postpartum women, who are left with stretch marks following pregnancy.
Stretch marks can and do appear on both men and women, and are prevalent among athletes who regularly strive to increase muscle size and body mass. When the skin is stretched beyond its natural elasticity, body builders are often left with stretch marks around the arms, shoulders, upper thighs and hips.
Focusing a product on the male market is a delicate matter, one that other cosmeceutical companies have not succeeded at. Body building in particular is a difficult segment, due to the naturally macho reputation associated with the sport. In an industry dominated by men, it's difficult to introduce any new product that might appear to be oriented for women.
“I reluctantly tried a few of the more popular female stretch mark products, but they did very little if anything and some of them smelled like perfume” states Trevor, a former college athlete who found success with TriLastin.
Featured on the popular television program, The Tyra Banks Show, TriLastin SR Stretch Mark Complex has successfully positioned itself as a non-gender product, mostly due to proprietary technology. Marketed as an advanced and effective stretch mark removal product, the makers of TriLastin SR have avoided being tagged as a beauty product, allowing the company to cross the gender realms.
Many athletic men shun the use of products due to the stigma of using a feminine product. TriLastin SR, however, gains credence by showcasing scientific advancements in the formulation and effectiveness of the product. The marketing platform focuses on appealing to consumer intellect and uses factual information to endorse the potency of the formula.
While the product is still very popular with women, it has been gaining word of mouth in the locker room and around the gym, thanks to this clinical approach. Even the packaging is strategically designed to be non-gender specific and in no way simulates a beauty product, allowing men to feel comfortable using it.
Breaching the male sports market with a non-gender product, TriLastin SR Stretch Mark Complex has accomplished what many predecessors could not. While it may be a victory for the company, it's an even bigger victory the male consumer, whose problems with stretch marks from athletic pursuits have finally been validated.
EC Research Corp, the makers of TriLastin SR, have built a reputation on providing essential cosmeceutical products that cater to the many challenges people face in maintaining their skin's appearance. With a core philosophy that understands the emotional impact that scarring, aging, redness and stretch marks can have on a person's self image, EC Research strives to heal the outside, which in turn, heals the inside. For more information about TriLastin SR, please visit http://www.trilastin.com.