This decision by the reputable SEO company stems from search engine market share data for May showing Google still as the top search engine, followed by Bing, Yahoo, Ask and AOL – each with market shares of 66.7%, 15.4%, 13.4%, 3.0% and 1.5%, respectively.
The study likewise compared the increase and decrease of the share of each search engine for the months of April and May – which again, showed Google as the one on top. Bing and Ask have retained their shares, while the market shares for AOL and Yahoo have declined.
In addition, analysts have observed that this decline in market share by Yahoo has been constant for the past 9 months and the latest number is considerably the company’s lowest. But for many analysts, despite its poor showing, Yahoo will still be in the running, next to Google.
Regarding AOL, analysts are claiming that its 5th place position is at risk, because of the impending popularity of newcomers, such as Blekko and DuckDuckGo.
The study does not reflect the market share of mobile search queries or other aspects of mobile marketing. In this arena, experts claim that Google is still the dominant player – with the company having a 95% share of the US mobile market, overshadowing its competition impressively.
In light of these statistics, industry analysts are now encouraging businesses to engage in online marketing techniques that make use of these top search engines - in order to fully reach the potential that their respective endeavours can bring. Otherwise, they run the risk of having some problems in the end.
According to James Corby, Business Development Director of established digital marketing company Oracle Digital, the need to utilise search engines and other facets of the online world is something that should never be left unheeded. In fact, he believes that these are indispensable to achieve business success.
Corby said, “Using the Internet as an arena to market your business will bring in numerous positive effects, and this is undeniable. After all, not only will it enable you to attract more customers and have a wider market – but it will reasonably bring in more profits as well.”
He then added, “Of course, you will need to engage in efficient SEO strategies, reputation management techniques and other Internet marketing procedures to make things work. Fortunately, our company provides these tools and we are always willing to share them to those who need our help.”
Oracle Digital is a Perth web marketing firm that is aimed at providing ethical social media marketing techniques, SEO strategies and other digital marketing methods to its number of clients from Sydney, Perth, Melbourne, Brisbane, Adelaide and other parts of the country.
For more details, do not hesitate to contact Oracle Digital at 1300 899 851 or you can drop by their website at http://www.oracledigital.com.au.