“Today’s accountant goes far beyond the tax preparation services of the past.” Gibbs told us. “We’ve become, accountant, controller, bookkeeper, payroll service, financial consultant, and sounding board all rolled into one.” Gibbs credits the internet, virtual offices and outsourcing as the catalysts for these changes. In the past businesses relied on office space, staff, and elaborate phone systems. Today’s companies utilize websites and outsource any necessary functions. Not only has this changed the face of existing businesses, but the new entrepreneur as well.
Business owners are becoming younger and younger. The number of entrepreneurs in their early 20’s has increased significantly. In addition, these pioneering new businesses often have unique business models that are poised to transform entire industries. These businesses are often firmly independent, founded on far different values than that of their predecessors. Today’s entrepreneur is more socially conscious and gives back to the community. HIG has always reflected many of these principals and needed a new website to reflect that image.
Most accounting firms are conservative and their sites reflect that. HIG wanted to aim for a different take on financial services and needed a site to set them apart from the competition. In addition to the new look and feel of the website, they will rely on social media, and blogging to connect better with the world around them. HIG chose Spotted Frog, a Philadelphia web design company, to spearhead the project. The idea of web design as an ongoing task as opposed to a onetime build is unique in the accounting world, which should make the firm stand out.
While the new site launch is exciting for the company, it really is just the beginning of a new philosophy. “The website will not be static.” Gibbs stated. “It’s going to continue to grow evolve and change, just as business will change.” HIG will unveil interactive feature that will enhance their client relationships, and welcomes input from their customer base to create the most useful site in the industry.