Now in its 18th year, TEA Magazine™ has undergone a beautiful transformation in both content and design as it was acquired by ITEM Media in January from The Olde English Tea Company. ITEM Media celebrated the re-launch of TEA Magazine™ at the 2012 World Tea Expo in Las Vegas (June 1-3, 2012) by inviting all tea professionals in attendance to a cheerful toast.
Enthusiasm and high energy permeated the cocktail party as individuals streamed in representing companies based in Nepal, India, China, Sri Lanka, Africa, Japan, Taiwan and the Azores. Among the who’s who were two of the oldest family-owned tea companies, which were represented by Hartley Johnson of Mark T. Wendell Teas and Cyndi and Jim Harron of Simpson & Vail.
Additional attendees included Janice Duis of Jamba Juice; Shane Talbott and Steve Nakisher of Talbot Teas; Rajiv Lochan of Lochan Teas; Dan Robertson of World Tea Tours; Photographer Matthew London, who is completing a new book of photos entitled “The Spirit of Tea”; members of the International Tea Cuppers Club; and the new Tea Master for the Boston Tea Party Ships & Museum, Bruce Richardson.
In addition to several authors and tea educators, such as James Norwood Pratt, Jane Pettigrew, and Lisa Boalt Richardson, the TEA Magazine staff joined the excitement, including Graham Kilshaw, Editor/Publisher Dan Bolton, Advertising Director Ed Avis, Designer Bryan Clapper, Founding Editor Pearl Dexter, and Contributing Editor Katrina Ávila Munichiello.
Also in attendance, Joseph P. Simrany, President of the Tea Association of the USA, Inc., commented:
The Tea Association of the USA has supported Tea A Magazine since its inception because we shared Pearl Dexter’s vision that tea is rapidly becoming the next big thing in the USA. That support will continue as the magazine evolves and ownership moves over to Graham Kilshaw. Under Graham’s direction and Dan Bolton’s wise management we anticipate that the magazine will reach new heights of success and popularity!
Finally, Founding Editor of TEA Magazine, Pearl Dexter, remarked:
It was wonderful to see the camaraderie and support from the people in the tea community that they shared with the new team at TEA Magazine's re-launch party in Vegas. Relationships are so important and we treasure all those in the tea world that came to express their congratulations and continued support.