For years, the capital market has been all but closed to small businesses and start-ups. Equity-based crowdfunding will allow smaller businesses to raise up to $1 million on crowdfunding platforms such as InitialCrowdOffering.com, without many of the burdensome hurdles faced by larger companies launching full-scale IPOs.
"Equity-based crowdfunding is a brand new field in the US," said Dan Blacharski, President of Ugly Dog Media, a South Bend based, international PR and marketing firm. "Entrepreneurs are still sorting out what they need to do. There is a lot more involved than just listing your request on a platform; you need to get the word out. The most important task at hand in crowdfunding, is building your crowd. At our event in July, we're going to describe how to do that."
Crowdfunding initially gained popularity in the US with non-equity, contribution sites like Kickstarter and Indiegogo, which catered largely to creative projects. With the new regulations in place, newer crowdfunding platforms will assist small business ventures looking for start-up or expansion capital. Small businesses will be able to raise much-needed funds from up to 500 investors, who receive equity in the company in return. "Making a traditional stock market offer is way out of reach for small businesses,"
The event will be held at Ugly Dog Media headquarters, 701 S. Main St., Suite 200 in downtown South Bend on Wednesday, July 25, at 5:30pm. Admission is free, but attendees are asked to reserve a spot by calling Ugly Dog Media at 574-344-2056. For information, please visit http://www.crowdfundingjumpstart.com.
About Ugly Dog Media
Ugly Dog Media has been providing creative public relations, marketing and content development since 1991, and is powered by a team of skilled marketing professionals who specialize in bringing clients the right ideas, at the right time. Ugly Dog Media's in-house team excels at creative development and strategy, including web content and development, search engine optimization, media outreach, social media and forum marketing, and branding across all industries. The company, based in South Bend, Ind., has worked with some of the largest corporations in the world, from Los Angeles to Hoboken to Hyderabad, and specializes in providing Madison Avenue results without Madison Avenue prices.