AdEffective Limited, headquartered in Melbourne, Australia, provides Publishers and Publisher networks with enhanced advertising exposure to increase their rate of return on advertising. It provides the ability to move and manage across various platforms, and a business structure that enables lower costs and better results than many competitors by connecting the advertisers to customers and publishers to revenues. This partnership would see AdEffective providing Euro RSCG 4D Matrix the ability to deliver Footar-style ad units across their network of websites and an additional advertising revenue stream through the distribution of the Footar ad unit to its publishing partners.
Speaking of the development, Sandeep Madhavan, Chief Operating Officer for Euro RSCG 4D Matrix said, "As part of Euro RSCG, we have developed strong relationships and associations with media owners, publishers, advertising networks and marketplaces. The Footar product will provide an additional source for publishers to generate revenue and advertisers to source advertising real estate."
Damian London, Chief Executive Officer for AdEffective said, "We welcome the Euro RSCG 4D Matrix partnership and look forward to assisting Euro RSCG 4D Matrix with the roll out of the Footar ad unit across their partner network."
Footar, one of the two advertising divisions operated by AdEffective focuses on the monetization of display advertising, and accounts for over 500 million ad impressions globally per month. With a combination of improvements to Footar technology and the introduction of new publishing and advertising partners, current estimates predict Footar's total income to increase by 300% in Q4 of the FY12.
Euro RSCG 4D Matrix is a part of Havas Worldwide and Euro RSCG Worldwide, the largest global agency measured by total number of global accounts. Euro RSCG 4D Matrix, is a leading full service digital agency with operations spread across India and the UK. The agency delivers exceptional results across the digital streams: Digital Marketing- SEO, Social Media, Social Search and Mobile. Along with this, the team leverages industry expertise and utilizes latest technology tools to help build brands online via Search, Social Media and Mobile media (including applications)