This year's edition marks the second time YesStyle has shown support for the LAAPFF. Aside from a cash sponsorship, YesStyle also provided a discount shopping coupon included in the program catalog.
For the 28th staging of the event, over 195 short and full-length films were screened, representing 20 participating countries. The festival opened with the premiere of "Shanghai Calling", a cross-cultural romantic-comedy film starring Korean-American actor Daniel Henney, TV star Eliza Coupe and Hollywood actor Bill Paxton.
The closing ceremonies featured the US premiere screening of Taiwanese film "Joyful Reunion" and the awarding of the jury prizes. The Festival's Outstanding Director Award went to Musa Syeed for "Valley of Saints". Along with producer Nicholas Bruckman, Syeed also won the Grand Jury Award for the Best Narrative Feature for the same film.
YesStyle CEO and founder Joshua Lau expressed his enthusiasm with this year's large turnout of participating filmmakers. "We at YesStyle have pledged to support and patronize Asian artistry by contributing to important events like the Los Angeles Asian Pacific Film Festival," he said. "By promoting and nurturing creativity, we hope that more opportunities will open for all Asian and Asian American talents."
"YesStyle's continued support of the Los Angeles Asian Pacific Film Festival is incredibly valuable to us," said Diane Wai, Visual Communications' Director of Sponsorships. "Thanks to sponsors like them, we were able to add screenings and expand to other venues, and thus made this year the biggest Festival to date."
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, www.yesstyle.com allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched www.yesstyle.com.au and www.yesstyle.com.hk in 2010, and www.yesstyle.co.uk and www.yesstyle.ca in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platform for Asian designers and fashion brands to connect with international customers.
About the Los Angeles Asian Pacific Film Festival
The Los Angeles Asian Pacific Film Festival (LAAPFF) is Southern California's premier showcase for the best and brightest of Asian Pacific cinema. Organized yearly since 1983 by Visual Communications, a full-service Asian Pacific American media arts center, the Film Festival has presented over 3400 films and videos by Asian American and international Asian artists. The event also includes seminars and panels, in-person guest appearances and filmmaker awards.