Recently released market study: Consumer Trends in the Oils & Fats Market in the UK

Recently published research from Canadean, "Consumer Trends in the Oils & Fats Market in the UK", is now available at Fast Market Research
By: Fast Market Research, Inc.
 
June 25, 2012 - PRLog -- Marketers in the Oils & Fats market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the oils & fats market they account for and which consumer trends drive their behavior.

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Full Report Details at
- http://www.fastmr.com/prod/359689_consumer_trends_in_the_oils_fats_market_in_the_uk.aspx
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What is the current market landscape and what is changing?
Health concerns, budget constraints, opting for different types of products, are all issues that affect the marketing landscape in this market, particularly for Oils. Marketers will need to be aware which age groups and which Consumer Trends are driving the market and therefore what marketing strategies are likely to be the best in the future.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Highlights

Brand analysis reveals that private labels have a presence of 30%-40% by volume in the oils & solid fats market in the UK. Private label penetration is higher in the oils market than in the fats market.

Oils alone account for 90% of the overall oils & fats market in the UK in value terms. This makes the Oils category the key driver of growth in this market, and marketers will need to be aware of what the hotspots to target are.

Results indicate that consumers want good value for money and quick and easy to use products when it comes to their Oils & Fats, but there are not always directly affecting their choices. These trends still offer potential, but marketers should be aware that a challenge exists in encouraging consumers to consistently act on these trends and to help them avoid the temptation to "trade down" to lower priced alternatives.

Scope

Consumer survey data for the following specific categories: oils and solid fats.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons to Purchase

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Companies Mentioned in this Report: Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Lidl, Co-Op/Somerfield, Aldi, Asda, Co-Op/Somerfield, Iceland, Lidl, M&S, Morrisons, Sainsbury's, Tesco

Partial Table of Contents:

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Oils & Fats Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Oils
2.2.2 Solid Fats
2.3 Behavioral Trends and Market Value
2.3.1 Oils
2.3.2 Solid Fats
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Oils
3.1.2 Solid Fats
3.2 Consumer Profiles by Product Category
3.2.1 Oils
3.2.2 Solid Fats
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Oils & Fats Brand Choice and Private Label Shares
4.2.1 Oils
4.2.2 Solid Fats
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Oils & Fats
5.1.2 Oils
5.1.3 Solid Fats
6 Consumption Impact: Market Valuation
6.1 Oils & Fats Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Oils & Fats Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Oils & Fats Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Oils & Fats
7.2 Retailer Volume Share by Category

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=3596...

About Canadean

Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries.  Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles.
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Source:Fast Market Research, Inc.
Email:***@fastmr.com Email Verified
Zip:01267
Tags:Oils, Fats, Solid
Industry:Food
Location:Massachusetts - United States
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