Once there, attendees will turn to a dedicated team of their peers for answers and inspiration. The inaugural Buzz Squad is a select group of over 35 students from across the country focused on supporting the conference through a number of creative marketing, social outreach, and recruitment activities. Initiatives include:
Daily Video Updates -- Each morning attendees will awake to a new video that promotes conference highlights, as well as an evening video that recaps the day's events and helps members prepare for the coming day.
Pop-up Workshops -- During breaks in the conference, Buzz Squad members will lead short, 2–3 minute workshops on a variety of hot topics. Borrowing on the trend in pop-up retail stores, these non-traditional learning exchanges will be quick bursts of information -- for students, by students.
Social Media -- Buzz Squad members will engage heavily with attendees using Facebook, Twitter, YouTube, and new this year, Pinterest.
Additionally, a few privileged Buzz Squad members will gain even more hands-on leadership skills by being appointed “CEO for the Day.” These budding entrepreneurs and business leaders will direct all the marketing activities of their fellow team members. They will deploy their teams based on skills and experience; work with a small budget to create and implement eye-catching daily marketing campaigns; and ensure a successful and seamless transition with their fellow CEOs.
The PBL Buzz Squad members are:
Stephanie Boardman, University of Northern Iowa, Cedar Falls, Iowa - Day 1 CEO
Amy Chu, Acadian Technical College, Lafayette, LA
Gedma Estrada, Florida International University, Miami, FL - Day 2 & 3 CEO
Ivan Gil, University of South Florida, Tampa, FL
Sean McNulty, University of South Florida, Tampa, FL
Christine Strawn, Trinidad State Junior College, Alamosa, CO
Roderick Wells, University of Central Arkansas, North Little Rock, AR - IFL CEO
The FBLA Buzz Squad members are:
Lola Agabalogun, Egg Harbor Township High School, Egg Harbor Township, NJ
Albert Amaya, Miami Sunset Senior High School, Miami, FL - Day 1 CEO
Maddison Bowen , Fairmont Senior High School, Fairmont, WV
Kruti Dave, Brunswick High School, Brunswick, GA
Makenzie Farnham, Canton-Galva High School, Galva, KS
Elizabeth Gable, Lexington Technology Center, Lexington, SC
Benjamin Gruber, Hotchkiss High School, Hotchkiss, CO
Hunter Harley, Lexington Technology Center, Lexington, SC
Christine Kang, Centennial High School, Gresham, OR
Kathryn Knott, Beau Chene High School, Arnaudville, LA - IFL CEO
Kennedy Langton, Omaha High School, Omaha, AR
Sean Malone, River Hill High School, Clarksville, MD
Tucker McClendon, Ooltewah High School, Chattanooga, TN
Patrick McHugh, Tri-Valley High School, Grahamsville, NY - Day 2 CEO
Deval Mehta, Benjamin Cardozo High School, Bayside, NY
Joseph Meuse, Herschel V. Jenkins High School, Savannah, GA
Tori Molnar, PA Cyber, Pittsburgh, PA
Riley Morrison, Aledo High School, Aledo, TX
Christopher Payne, Broad Run High School, Ashburn, VA
Tara Pichumani, Lynbrook High School, San Jose, CA
Timo Pietris, Lakeland High School
Chris Signo, Central High School, Keller, TX
Amy Stelly, Beau Chene High School, Arnaudville, LA
Jerry Sun, International Community School, Kirkland, WA
Kyle Vermillion, Hilliard Bradley High School, Hilliard, OH - Day 3 CEO
About the FBLA-PBL National Leadership Conference
The FBLA-PBL National Leadership Conferences provide a forum for student members to not only sharpen their core business skills and expand their networks, but also an opportunity to win nearly $150,000 in cash awards by competing for top honors in over 55 business and business-related competitive events. For many students, the competitive events are the capstone activity for their academic careers, so the stakes couldn’t be higher. In addition to competitions, students will immerse themselves in educational workshops, visit an information-
About FBLA-PBL, Inc.
Future Business Leaders of America-Phi Beta Lambda, Inc. is a nonprofit 501(c)(3) education association with a quarter million members and advisers in over 6,500 active middle school, high school, and college chapters worldwide. Its mission is to bring business and education together in a positive working relationship through innovative leadership and career development programs. The association is headquartered in Reston, Virginia, just outside Washington, DC. For more information, visit www.fbla-pbl.org.