LG Unveils the Global Top Freezer in KSA market

June 23, 2012 - PRLog -- GTF (Global Top Freezer) is defined by Health care features and large Freezer capacity with streamline design and innovative technology. The refrigerators come in different sizes with unique designs and innovative features catering directly to the needs of consumers in KSA market. LG, one of the world’s leading brands in the refrigeration sector, continues to offer consumers the latest in technology and design.
As part of its commitment to green technology and advancement into developing products that have significant Health Care features, LG is the first brand to launch “Hygiene Refresh” technology in GTF refrigerators which reduces up to 99% of dust, Bacteria, Spores and Odor from refrigerator compartment, more than any other refrigerator in its class. The core technology of the Hygiene Refresh is directly linked to 4 steps filter kit present in the refrigerator compartment, keeping the air and food clean in Refrigerator.

"Consumers are continuously looking for creative new products that serve a multitude of purposes, and the new GTF refrigerators provide the versatility in style, function and healthy living to suit all needs and tastes," said Mr. John Lee, President of LG electronics KSA. "LG’s new refrigerators provide the very best in design, health care and green technology innovation, solidifying our continued commitment to the home appliance market, added Mr. Lee.

The GTF refrigerators boast a number of unique and convenient features that position it as a leader in its category. 10 years warranty on Compressor, Hygiene Refresh (keeps food fresh for long time), Large capacity Freezer (a demand in KSA market to store more food conveniently) Elegant thin type of water dispenser and detachable ice maker (allows more space inside the refrigerator and freezer compartment), LED lighting in refrigeration compartment afford clear lighting at all times; Fast freezing (to make the food freeze fast in freezer compartment) and fresh Ozone (to keep the food fresh for long periods in the refrigerator compartment),critical in markets where high temperatures dominate the forecast and a Bio-shield (Anti Bacterial Door Gasket) " said Mr. Sanginn Lee, Home Appliance Senior Product Manager of LG Electronics KSA"

Mr. B W Park, Managing Director of United Yousef Mohamed Naghi Company Ltd. said, "Saudi consumers are continuously looking for creative new products that serve a multitude of purposes with greater efficiency and lower energy consumption, the new GTF refrigerators provide the versatility in innovation and function to suit all needs and tastes of our Saudi customers.
The GTF refrigerators is the top of the line, with stylish design, energy efficient, bigger capacity with longer freshness and provides a “10 Year Warranty” based on the confidence of the durability to meet the expectations of our sophisticated customers in the kingdom.
LG Electronics & United Naghi Co. is very positive about the market feedback with the launch of these new ranges of Home Appliance products and continues to dominate the number 1 market share in KSA market.
-   Ends -



About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.