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E-Score Celebrity Q1 Report: Biggest Gains In Appeal, The Hunger Games, and More

America's Favorite Celebrities, Hunger Games' Breakout Stars, and More -- E-Poll Market Research Releases First Quarter Report on Celebrity Marketing

 
PRLog - Jun. 26, 2012 - ENCINO, Calif. -- America's Favorite Celebrities, Hunger Games Breakout Stars, and More
E-Poll Market Research Releases First Quarter Report on Celebrity Marketing

(June 26, 2012) E-Poll Market Research, a leading provider of celebrity and brand research, has released its report on the state of the celebrity market for the twelve months ending March 31, 2012.  Based on E-Poll’s E-Score Celebrity research service, the report summarizes American attitudes towards more than 6,500 different celebrities across the fields of entertainment, sports, politics and business.  Among the findings:

Biggest Gainers:  Leading the way among celebrity gainers is Modern Family’s Jesse Tyler Ferguson, with a 12-point gain in Appeal during the period.  Castle’s Nathan Fillion took second place with an 8 point increase, while The Big Bang Theory’s Simon Helberg and Johnny Galecki both made the top ten.

Most Appealing Debut Celebrity: Among celebrities surveyed for the first time during the period, country music singer Eric Church topped the list of most appealing.  Quarterback Andrew Luck came in at number two, while The X-Factor winner Melanie Amaro placed third.

Reality Stars We Love to Hate: When it comes to Reality TV, successful reality stars are not always loved by the people who watch the show.  The Kardashian family and The Jersey Shore cast each placed three members on our list of Reality Stars We Love to Hate. Snooki took the “top” spot, with 54% of those surveyed expressing Dislike for her.

Most Appealing Actors Among Frequent Movie-Goers: Frequent movie-goers have their own set of favorites distinct from the rest of the population.  Liam Neeson reigns as the actor most preferred by frequent movie-goers as compared to the non-movie-going public.  Daniel Craig, Mila Kunis and Hugh Jackman round out the top four.

The following tables list the top celebrities in these categories for the year ending 3/31/12.


Biggest Gainers
Rank │ Celebrity
-----+----------
1│Jesse Tyler Ferguson
2│Nathan Fillion
3│Daniel Craig
4│Simon Helberg
5│Adele
6│Judi Dench
7│Johnny Galecki
8│Cote de Pablo
9│Dwight Howard
10│   Nicole Sullivan
Souce: E-Score Celebrity. Celebrities with awareness 15% or higher.



Most Appealing Debut Celebrity
Rank │ Celebrity
---+-----------------------
1│Eric Church
2│Andrew Luck
3│Melanie Amaro
4│Heather Morris
5│Rob Gronkowski
6│Ellie Kemper
7│Melissa Rauch
8│Rachel Crow
9│Jim Thome
10│Luke Bryan
Source: E-Score Celebrity. Celebrities with low awareness (between 6% and 15%) and high appeal. First surveyed during Q1 2012.



Increase in E-Score for The Hunger Games Actors
The Hunger Games Actor │ Change in E-Score
-----------------------------------------+---------------------------
Josh Hutcherson│30
Jennifer Lawrence│36
Liam Hemsworth│42
Elizabeth Banks │9
Lenny Kravitz │10
Woody Harrelson│3
Donald Sutherland│1
Source: E-Score Celebrity. Among respondents 13+


Most Appealing Actors Among Frequent Movie-Goers
Rank │ Celebrity
-----+---------
1│Liam Neeson
2│Daniel Craig
3│Mila Kunis
4│Hugh Jackman
5│Billy Crystal
6│Tina Fey
7│Ron Howard
8│Johnny Depp
9│Emma Watson
10│Jeff Bridges
Source: E-Profiler. Includes celebrities with base size of 50 or more.


About E-Poll Market Research

Headquartered in Encino, CA, E-Poll Market Research is a leading provider of consumer research to media and entertainment companies, agencies and Fortune 1,000 enterprises. E-Poll's research products include the E-Score® family of celebrity, character and brand evaluations and Program Pulse™ Television.  

About E-Score® Celebrity

E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+ and evaluates each personality on measures of awareness, appeal and 46 key personality attributes. With a database of more than 6,500 individuals, E-Score Celebrity is the preeminent source of celebrity tracking information used by major brands, agencies and advertisers to guide critical marketing decisions.  It is part of the family of E-Score products produced by E-Poll Market Research.  

For more information visit www.epollresearch.com.

Contact Information:
Steven Lefkowitz
877-MYEPOLL
press@epoll.com

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Industry:Entertainment, Marketing
Tags:Entertainment, Marketing, celebrities, Research, endorsement
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