“Even in a down economy, healthcare spending is at all-time highs,” says Dan Philpot, owner and CEO of HBC, “and businesses are recognizing this. The problem they are encountering, however, is how to approach a market they’ve never sold to before.”
Dan explains that the community will act as a source for these businesses and ones already established in healthcare, to obtain referrals, form partnerships and gain insight from peers. Members will be able to join interest groups, create blogs, and even build company websites within the community. With both paid and free membership tiers, HBC users can seek out training from a licensed medical sales coach.
The site is also targeting the medical practices and physicians themselves. “With issues such as reimbursement, doctors must double the number of patients they see. So now we find them navigating areas they are uncomfortable with such as marketing and sales.”
HBC says their site is the perfect platform for practices to educate themselves on how to execute proper sales and marketing strategies. Ongoing webinars are offered on a weekly basis and cover topics such a networking and selling in healthcare. Practices and physicians will also be able to search a directory of healthcare vendors and view their certifications.
HBC hopes to attract a strong initial membership base by offering one year free of their paid Bronze tier membership to those who register before July 20. The site offers paid Siler and Gold tiers as well as a free basic tier.
About Healthcare Business Connect:
Healthcare Business Connect (HBC) is an online healthcare business community and networking resource. HBC offers paid and unpaid memberships granting users access to a social community of healthcare professionals, an online learning portal, webinars, and industry news. Formed in 2012, HBC helps healthcare business professionals and medical practices perform more effectively in the medical arena.