In a comparison of like for like sales through the Berghaus website, a recent ‘wet week’ saw an increase in turnover of 98% compared to the previous ‘dry week’. The company also has a small number of retail stores around the country, where the increase in sales was over 60%. These changes reflect a leap of 100% during the same weeks in the volume of traffic generated via Berghaus’ Google advertising.
Richard Leedham, Berghaus vice president for Europe, comments:
“While I appreciate that the wind and rain isn’t bringing smiles to the faces of everyone, it has certainly had a positive impact on our business. As a British brand, Berghaus knows better than most that the weather here can be very unpredictable. Of course, people choose to, or have to, venture outside regardless and for over 40 years we’ve been providing kit that allows them to do that with confidence, knowing that they’re protected from the elements. The bottom line is that people put their trust in Berghaus products when the weather turns bad and these figures reflect that.”
Berghaus was founded in 1966 by two outdoor enthusiasts and entrepreneurs from North East England and by the early 1970s had developed a reputation as one of the most innovative outdoor brands around. Berghaus was the first company to launch a Gore-Tex jacket in Europe (in 1977) and has been responsible for many developments at the cutting edge of the outdoor industry. Over the decades, the brand has supported some of the world’s greatest adventurers, including Sir Chris Bonington (now Berghaus chairman), Mick Fowler and Leo Houlding. Berghaus now operates in about 40 countries around the world, but its global HQ remains in the North East, in Sunderland.
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