The initial Cuddle Covers™ launch was met with overwhelmingly positive reviews, appearing on many parenting blogger’s favorite giveaways lists and being adored by a slew of celebrities including actress and television personality Lisa Rinna and “The Real Housewives of Beverly Hills” star Taylor Armstrong. Cuddle Covers™ continue to be available as six animal favorites:
Berry the Bear, Don the Dinosaur, Izzy the Unicorn, Kit the Cat, Louie the Lion, and Max the Dog. With more styles and animals on the way, Cuddle Covers™ are not only fun, but also safe and environmentally-
Ilan Sharone created Cuddle Covers™ when thinking back to fond childhood memories of dressing up pillows for puppet shows and pillow fights with his brothers, and wanted to bring that kind of joy to his own newborn son’s early years. “The overwhelmingly positive response to Cuddle Covers has been nothing short of amazing,” says Sharone. “Kids love spending time with them and parents love that it makes their children excited for bedtime. We can’t wait to expand and make Cuddle Covers available to even more families across America through this partnership with Target. I couldn’t think of a better fit!”
The Cuddle Covers™ continue to be sold online for $19.99 plus shipping and handling, and are
available for worldwide purchase at www.CuddleCovers.com as well. For more information
about the Cuddle Covers™ plush animal playmates and their latest adventures, please visit www.CuddleCovers.com, and for product samples and press inquiries contact Carl Larsen (carl@pivotal-
About Fun Life Toys and Cuddle Covers™
Ilan Sharone is the President and Founder of Fun Life Toys, which launched in January 2011.
His savvy business sense and youthful spirit led him to create inventive toys and interactive products for kids and adults alike. Sharone’s first solo creation via Fun Life Toys is Cuddle
Covers™, the playful animal pillow covers that bring the ordinary bed accessory to life. Fun Life
Toys is a complementary business to Sharone’s successful marketing and retail distribution firm, Urban Marketing Group, Inc. For more information, please visit www.FunLifeToys.com and www.CuddleCovers.com.