Back at the turn of the millennia, Genesco’s store and SKU count growth necessitated a new distribution center to replace their outgrown and aging facility in Nashville. Fortna was engaged to design the new building and used their FortnaDCmodeler®
The new facility allowed Genesco to service their multiple distribution channels from one site and significantly increased capacity and service metrics while providing a flexible platform for achieving dynamic growth goals over the next decade. The new Tennessee DC also accommodated strong volume and SKU growth while decreasing cost-per-unit metrics, increasing order accuracy, shortening order cycle time and increasing throughput for their highly seasonal business.
“We began shipping from this facility on June 3, 2002, and now in June of 2012 we are getting ready to ship a record back-to-school season,” said Nancy Harris, Manager Warehouse Systems at Genesco. “Fortna has been a valued partner in our success; they've been with us from the start, and we continue to enjoy a partnership that we feel will carry us on into the future,” she continued.
“We are honored to have partnered with Genesco for these past ten years and look forward to many more years of working together,” said David Farmer, Group Vice President, Fortna. “Our work with Genesco was one of our first projects where our integrated design approach allowed concurrent and coordinated efforts between operations, technology and engineering teams,” he added.
Genesco’s Tennessee-based associates and many of its vendors and suppliers celebrated the tenth anniversary of the facility on June 12 with a cookout and awards ceremony at the distribution center near Nashville.
About Genesco Inc.
Genesco sells casual and dress shoes and headgear -- primarily for men and boys -- through more than 2,300 footwear and headwear stores in the US, Canada, Puerto Rico, the UK, and Ireland. Genesco's shoe operations include Journeys, Underground by Journeys (with Jarman, targeting young urban men), Johnston & Murphy, Schuh, and Licensed Brands (Levi Strauss' Dockers footwear). Its Hat World Group (acquired in 2004) consists of the Hat World, Lids, Hat Shack, Hat Zone, Head Quarters, Cap Connection, and Lids Locker Room retail stores. Founded in 1924 as a shoe retailer, Genesco has diversified by adding hats and apparel.
About Fortna Inc.
For over 60 years, Fortna has partnered with the world’s top brands, helping them improve their distribution operations and transform their businesses. Companies with complex distribution operations trust Fortna to help them meet customer promises and competitive challenges profitably. We are a professional services firm built on a promise – we develop a solid business case for change and hold ourselves accountable to those results. Our expertise spans supply chain strategy, distribution center operations, material handling, supply chain systems and organizational excellence. http://www.fortna.com