This new project will allow listeners to download the player to their personal smart phones and Iphones so that the listeners can tune in while they are on the go. This type of technology will allow WSCT to reach an abundance of listeners at a much faster pace. This will open up the opportunity for WSCT to prove their radio station is a credible and trustworthy brand. This then will show that the radio station is dead-serious about what it does and what the radio station provides. Lastly this project will be a cost effective strategy and save the radio station’s bottom line. How? The best and most effective way for good advertisement is word-of-mouth. Facebook Integration is the best way to engage the listener because when one person listens and likes the radio station then they can share it with other people and therefore starting a movement of people listening to the radio station on a daily basis. Launching this Facebook integration project with one of the world’s largest social network is beneficial and a big step for WSCT.
How does WSCT feel about this?
Well of course thrilled that the radio station is now going to have access to millions and millions of active users on Facebook. Be sure to look out for this new project launching on July 1st of 2012. Check out their Twitter Page too @wsctradio
Written by: Rockelle Carter
Publicist of The Amari Group