Over the past weeks, there have been rumours and speculations from industry observers and experts stating that Google will be making changes to its Google Panda algorithm, which according to them, may affect searches and other optimisation procedures all over the world.
As of this time, Google has confirmed that it has indeed, undertaken some updates with its Google Panda algorithm. According to the giant Internet company, it has started refreshing its algorithm on June 8 – which has affected around 1% of searches in both the U.S. and the world.
A representative of Google, in a statement released about this development said, "Panda data refresh started rolling out on Friday. Less than 1% of queries noticeably affected in the U.S. & 1% worldwide."
According to experts and analysts, this modification, although affecting only a small percentage of the market at first, will significantly play a role in the search engine optimisation techniques and online marketing procedures that businesses will have to undertake in order to make their respective campaigns work.
The Google Panda 3.7 update was not confirmed by Google at its onset. But the recent shift of search engine results, specifically for those that have been made subject of former Panda versions, was made the subject of many forums, as well as observations by SEO experts and industry analysts – leading many to believe that there was indeed, an upcoming Google update. Eventually, Google confirmed the speculations.
The last Panda update, the Google Panda 3.6 Update - was undertaken on April 27th, or 6 weeks before this latest Panda update.
With the confirmation, analysts are saying that it will now be easier for industry professionals to engage in the proper techniques and methods in order to reap better results for their SERPs accordingly.
James Corby, Business Development Director of Oracle Digital – Australia’s leading SEO firm, shares his opinion on the matter. He says, “These algorithm updates by Google was designed to help online businesses gain an advantage with better rankings by focusing on quality over quantity. It also demands that SEO firms practice efficient and ethical optimisation methods. Building authority has become the critical element now, aposed to over optimisation tactics of the past.”
Corby then adds, “You need to use white hat SEO strategies in order to obtain higher page rankings. This includes proper keyword research and placement, quality content, effective link building and many other methods. Now, if you’re not really an expert on these matters – hire an SEO company to do this for you because simple mistakes in critical areas can cost you dearly.”
Oracle Digital, is a well-respected online marketing company that engages in numerous online services, such as SEO, reputation management, social media platforms for businesses, Internet marketing and many others. It has continually served clients from Melbourne, Perth, Brisbane, Sydney, Adelaide and other parts of Australia.
If you want to know more about Oracle Digital and what it can do to help your business, you can contact them at 1300 899 851 or you can visit their website at http://www.oracledigital.com.au.