The Checklist is really a series of checklists, worksheets and tools designed to help any B2B marketer sharpen their content strategy and focus their very next content piece.
"It used to be good enough to publish a few random pieces of content," says Doug Kessler Velocity co-founder and creative director, "Now everyone is doing content marketing -- including your competitors and the people competing for web traffic. That's why marketers now have to get strategic, to focus their content marketing budgets where they'll make the most impact on the business. That's what the Checklist is all about."
It includes sections on goals, target audiences, SEO keyphrases, topic selection, media, promotion, metrics and lead nurturing.
It also includes a running case story about the Content Marketing Checklist itself, revealing the strategy behind it.
The Checklist is the most recent in a series of free resources for B2B content marketers published by Velocity. It's available from the Velocitypartners.co.uk website.
The Content Marketing Workbook is a primer for marketers new to the discipline,
The B2B Marketing Manifesto is a call to arms and a plea for ambition.
The new Content Marketing Strategy Checklist is a working tool for marketers who want to get serious about their content marketing efforts.