What: Event Marketing Investment for Medical Device Firms – Dollars, Benchmarks and Trends
When: Tuesday, June 26, 9:00 am - 10:15 am
The executive panel will focus on the results of a groundbreaking study that provides a comparison of event marketing expenditures specifically for medical equipment and device companies. Sample findings will include:
• Average annual budget figures
• A profile of budget allocation and activity
• Expected trends for categories of exhibit spending
• A profile of measurement metrics used
Following the presentation, attendees will be able to compare event marketing budget to the average and determine if spending plans are on track with comparable member firms.
Panelists: Ian Sequeira, executive vice president, Exhibit Surveys, Inc.; Barbara Charbonneau, Covidien; Roger Lewis, executive vice president, sales and marketing, Alliance Tech; Don Schmid, department manager, experiential marketing and corporate branding, Hospira, Inc.
Where: HCEA 2012 Annual Meeting, Orlando FL
For More Information:
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.