The new plugin is called Local Spotlight and is designed to enhance local SEO efforts by adding Microdata into pages or posts in any WordPress website.
Walker SEO President Martin Walker says "We're very happy to bring a free plug into the market". " this free Plugin is actually a feature that is included with our premium Plugin. But we wanted to offer are something free because we think there is a very good future in using Microdata to alert all search engines as to the physical location of a company or business." Walker adds.
The Plugin uses standard schema.org data to add Microdata to any selected pages on the web site. Currently the Plugin is focused on location of business only. The Plugin is specifically designed for a local SEO.
When creating a new post or a new page users can simply enter in the name of their business their address their zip code their phone number and any other physical location details and that information will be converted into Microdata and included on that page or post.
Walker adds " it can be very important that the date it is consistent. Meaning if the business already has existing listings the data entered into the plugin should be exactly the same as the existing listings. This will lead great consistency to local listings and local databases on the Internet.
This new free Plugin will allow any local businesses currently using a WordPress site too easily add Microdata to any of its pages or posts. Just by including this Microdata users may see a boost in local search engine rankings. Existing data and studies suggest that Bing in particular favors Microdata information in relationship to local search.
The Plugin is available in the standard WordPress.org Plugin directory and is absolutely free. Users may also want to visit Walker SEO's main premium Plugin PageInvasion a plugin that creates thousands of optimized landing pages that is also designed for Local SEO.
For more information or to download the plugin visit http://wordpress.org/