“Lose Your Broker Not Your Money” by Dan Calandro, features his 15-51™ stock portfolio model

PRLog (Press Release) - Jun. 20, 2012 - Dan Calandro is a successful entrepreneur and business manager. As an undergraduate he studied finance and economics at Central Connecticut State University. He earned his Master’s Degree at Sacred Heart University in Fairfield, Connecticut.  

Defining The Market

The 15-51™ model redefines The Market, reveals Wall Street’s inner secrets, and provides an easy to understand guide for building a first class winning portfolio. Calandro provides a free support network via web with daily investment updates- a valuable resource for serious investors.

Calandro’s book unravels the mystery of stock market investing. Basics of successful investing are revealed,  and no broker is needed. His simple to use stock allocation system  provides readers with easy to understand steps for building a profitable portfolio.

Wall Street Stock Broker Investment Promotions

“Lose Your Broker Not Your Money” explains how Wall Street brokers complicate investing using the media to create uncertainty in the minds of investors. The popular catch phrases are “making sense of investments, profiting from our experience, and investing on your own isn’t so smart...”  Calandro comments on media  conditioning stating, “What nerve!” He labels it “classical conditioning...creating overcomplicated and confusion...” about stock investing.

Calandro’s model ranks stocks in priority order by industry, using the Dow Jones Industrial Average as a guide to market diversification. The allocation model defines the number of stocks to buy in each industry category, percent of portfolio, and the amount of allocation investment dollars. The investment formula for each industry is arrived at by simply multiplying the allocation target (percent) by the investment dollars for each industry, following the book’s understandable chart.

What is the Stock Market?

The book provides a new, accurate definition of The Market and clarifies its true definition- a must-know concept to be learned prior to investing.

Calandro states is model is the “only portfolio that did not lose ground during the 1998-2008 ten-year period ... that’s what superior construction can do for your portfolio...” The book lists some solid companies achieving outstanding earnings performance, and he provides a priceless fundamental review of each industry.

Best Stock Portfolio for The Market

The book’s chapter, “Identifying Quality Investments”  is based on Calandro’s simple definition of value and shows the reader how to find it in the “Follow Your Money Method” for selecting stocks. He reveals the names of some companies meeting tis test.

No Stock Broker Needed

Calandro’s website provides investors with valuable free investment information, tools, and easy to understand market commentary and analysis. His “Lose Your Broker Community” provides a forum for investors to share investment experiences, ask questions, and join with other investors to discuss stock investments. He provides    no-charge investment workshops and Q&A, and continually compares and updates the 15-51 Indicator™ to current conditions.

Calandro’s model as of June, 2012, is up 27% for the year- well above the Dow average.

To enter Calandro’s free website enter the link below:

http://www.loseyourbroker.com

To read more book reviews or order the book enter the Amazon link below:

http://www.amazon.com/Lose-Your-Broker-Not-Money/dp/09836...