Global Cross Channel Retailing Report - The (un)connected store

PRLog (Press Release) - Jun. 20, 2012 - Ebeltoft Group announces the release of its “2012 Global Cross Channel Retailing” report. This benchmarking study assesses customer facing cross channel capabilities of 144 leading retailers in 17 countries and 4 retail sectors (General retailers, Do-It-Yourself (DIY) retailers, Electrical Goods retailers and Fashion retailers). The study provides in-depth measures of retailers´ cross channel capabilities at global, country and sector levels.  47 cross channel indicators were measured, including click and collect (store pickup of online orders), store level inventory visibility, store associates online knowledge, mobile and social development.  

Retailers in the study include Home Depot, Nordstrom, John Lewis, Debenhams, Conrad and Galerie Lafayette.

Countries included are: Australia, Brazil, Canada, Chile, China, Denmark, France, Germany, Italy, Portugal, Romania, Singapore, Spain, Switzerland, Turkey, UK and US.

“This report shows how executives across many retail sectors and markets are making difficult retail strategy decisions in order to provide choice to a tech savvy, empowered shopper. An example is our global finding that two-thirds of Electrical Goods retailers have implemented click and collect capabilities already” says Cédric Ducrocq, Chairman Ebeltoft Group and CEO Dia-Mart.

“As ecommerce grows in many countries, the strategic response for many leading retailers is to take a cross channel course of action”, says Jim Okamura, Ebeltoft Group US cross channel expert and Managing Partner at Okamura Consulting.

The 38-page synthesis will be available via the Ebeltoft Group member in your region. For more information visit www.ebeltoftgroup.com