June 20, 2012
-- Recent incidents in Singapore have demonstrated how the proliferation of Social Media has changed how effective Crisis Communications is done. Unfortunately, many companies and PR professionals have not fully understood the impact of these changes and are essentially using out-dated strategies and techniques.
In today's information environment, practically anybody can create and disseminate “news” contents. These unregulated “Citizen Journalists”
can now galvanize populace support as widely and as effectively as any big budget news organizations. Additionally, the internet's ability to provide instantaneous news on a 24/7 basis, consolidated and indexed (via intelligent search engines), has also made it the primary source of news.
As a direct result of these technological advances, the nature of Crisis Communication has fundamentally changed.
CW Fong & Associates is pleased to release its White Paper on the impact of social media on communications and the 5 elements it believes are essential in an effective crisis communications plan. The white paper can be read at http://cwfong.blogspot.com/2010/08/research-crisis-commun...