The recent economic meltdown has hugely undermined people’s faith in financial institutions and as a result the pressure is on for banks to regain customers’ confidence. This research-based two day conference will focus on a wide range of strategies and solutions to help delegates increase bottom lines by adopting sound customer acquisition and retention strategies.
Speakers from the industry are expected to share knowledge and insights on important topics that include: developing a cost-effective and low risk acquisition plan, using customer’s position on the life-cycle to determine the appropriate retention strategy, preventing customers from defecting to your competitors and cementing customer loyalty by integrating all company functions.
Attending this event will best benefit professionals from departments such as sales managers, marketing and communications managers, customer relations managers, client liaison officers, brand loyalty managers, business development managers, customer acquisition managers, market research managers, operations managers, business analysts, branch managers and account managers to name just a few.
Discounted early bird registrations are now open to all delegates to join Dr Demartini and our expert panel at this unique event that promises to be a great success.
For more information or for the registration form contact Naison, the project manager at TCI on + 27 11 803-0009 or email info@tci-sa.co.za.
