www.SimplySizzl.in::1st Designer Luxury portal in India launched its Video Catalogue

June 20, 2012 - PRLog -- A Hitherto Unmatched Shopping Experience


Flash sales are clichéd, deals are so typical and soon ecommerce sites claiming to sell everything from every category will become common.

So what’s new for the consumer? A bigger deal, a better grab, a place where you have to browse through for ages to find what you want, just like in any other mall?

When there is a lack of availability there is desire to possess. But with a plethora of choices, what we want is something ‘relevant’ for us. We want to see what we like, to browse through things that match our taste, go by trends, advise & ideas that speak of who we are. This is in a nutshell the ecommerce story. From a nation where we could count the ecommerce stores on our fingers to a situation where we hear of a new site everyday, availability & choice of online shopping sites is no longer an issue.

Whilst size & scale do matter, especially to make the economics more attractive, it does not necessarily appeal to the shopper. This is the premise for SimplySizzl.in, a shopping experience bringing together leading & buzzing designers & labels in an online space fit for the best. And as Geetika Saigal, CEO & Co-founder says, “Our focus is on curation & moving-on personalisation. We do not aim to showcase the largest number of brands, items & deals, rather, we partner with leading & promising designers & labels, put together curated boutiques and help our shoppers create style statements that speak for themselves.” The SimplySizzl.in shoppers would be people with a sense of style, the desire to possess the best, and for whom the experience of shopping & styling is paramount. As Geetika puts it, “This affluent segment though smaller in number than the mass middle-class, is forecasted by 2020 to lead the country in terms of quantum of consumer spending - The Indian Pyramid is fast transforming into the Indian Diamond. It’s no wonder the luxury category is consistently growing at 20% YoY and set to cross $15billion by just 2015.”

The venture is the brainchild of Geetika Saigal & husband-wife duo of Manu & Madhuri Sinha. Whilst the site ticks the boxes for all that spells ‘good’ in the ecommerce space – Good brands, good catalogue, best logistics partners, all modes of payment including COD, return policy, global delivery, a healthy social media status, the real differentiators lie elsewhere.

For one, the site design is different from all the amazon-lookalikes today. Each designer’s boutique is designed to give you a feel of their style aesthetics when you are entering the boutique and you can read about their journeys and collections as well. Navigation is clear, so you can search by designer boutiques or product catalogue or lookbooks or sale. The catalogue itself, can be filtered not just by the usual product type & price, but also by colour, material and best of all Styles. So if you want a ‘clutch bag’ you won’t have to comb through a zillion other bags to bag the right one! Best of all, each product is carefully ‘styled’ with others in the catalogue, so you can checkout ‘Styling Cues’ to see how to complete the look. As Madhuri says, “It’s like having your very own personal shopper, to guide you.”

But if you want to be inspired, you will very soon be able to check-out the in-house styled ‘Looks’ section based on theme & occasion, with hand-picked ensembles created by their designers & stylists.  As Manu points out, “Considering that the catalogue is high-end, we are introducing features not yet seen on any Indian site such as 360degree view of our designer jewellery pieces as well as capsule Catwalk videos to give you a real feel of the garments.”

On what holds the key to success in today’s highly competitive ecommerce environment, Geetika shares her thoughts, “Ecommerce has now reached a tipping point wherein many game-changers have now become hygiene factors, and from here-on, winning customer’s hearts & minds by delivering a high-touch experience, consistently, will be key to business sustainability.” In fact even today, the product displays are customised and different if you are a shopper from Washington vs. Delhi.

So if you want a shopping experience where you feel pampered, this is the place to visit. As Geetika sums up, “It’s all about the ‘Attitude’. Afterall who wants to be a ‘me-too’, when you can be ‘the one’.”

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