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Follow on Google News | BRANDTHINK Malaysia wins four accolades at Agency of the Year Awards 2012BRANDTHINK Malaysia is honoured to receive four accolades at Advertising+Marketing Magazine’s Agency of the Year (AOTY) 2012 awards. BRANDTHINK received a Bronze Award and the Local Hero Award for Direct Marketing and Public Relations category.
By: BRANDTHINK BRANDTHINK Malaysia is an integrated marketing services agency specialising in delivering superior marketing communications solutions in the disciplines of advertising, direct marketing, public relations, events and digital marketing. This is the fourth year in which the agency has received honours at AOTY. Last year, the agency was the Silver and Local Hero winner for PR Agency of the Year in 2011 and Bronze Winner for Direct Marketing Agency of the Year. BRANDTHINK also won the Local Hero award for DM Agency of the Year in 2009 and 2010. For AOTY12 the agency was on finalist roll call for not one but three categories that include Public Relations Agency of the Year, Direct Marketing Agency of the Year and Digital Agency of the Year, the only independently owned marketing services agency in Malaysia to achieve this feat. Jui Hong Teoh, Managing Director of BRANDTHINK Malaysia, remarked, “This results underscore what we have always believed: that great work comes from passion and focused work. We’re incredibly thankful for the clients who have supported us and placed their amazing belief in our team and for the immense opportunity to create the best work, without which we could not possibly have shared the same stage with giants.” He adds: “We see this honor as a validation of our focus on creating campaigns that are multi-disciplined in execution but single-minded in focus. Never has it been more important to handle communications from an integrated vantage point, helping clients reach their objectives with a combination of advertising, PR, events and digital/social media disciplines. Our agency is by no means perfect. There will always be opportunities to grow, and in this constantly shifting industry, change is the only constant. We must continually be in beta mode – listening to shifts, learning as change happens and leading the change when the time comes.” Since its inception, the winners of Agency of the Year have always won based on one constant: the agency preferences of client marketers. To be considered as a finalist, there is nothing agencies have to do except what they should be doing all the time – doing great work for their clients and communicating that to the client marketer community. The finalists are then invited to submit entries for consideration, and are closely scrutinized by a jury made up of senior client-side marketers who access each agency’s performance according to the following criteria – performance, product, people, perspectives. Staying true to its objective of being the only agency awards decided by client marketers, this year’s Agency of the Year Awards jury is no exception. Hailing from various industries such as finance, FMCG and telecommunications, they represent some of the biggest advertisers in the region. Full Results Direct Marketing Agency of the Year 2012 – Bronze Award, Local Hero Award Public Relations Agency of the Year 2012 – Bronze Award, Local Hero Award Digital Agency of the Year 2012 – Top 10, Local Hero Finalist More information: About the A+M’s Agency of the Year Advertising+ Since its inception, the winners of Agency of the Year have always won based on one constant: the agency preferences of client marketers. To be considered as a finalist, there is nothing agencies have to do except what they should be doing all the time – doing great work for their clients and communicating that to the client marketer community. Here’s how it works: Advertising + Marketing magazine’s research partner, Boardroom Research, consults with the marketing community and asks which agencies senior client marketers in Malaysia would most likely engage in the key areas of marketing services. Typically, there are close to 500 respondents. The rankings from this survey are given to Advertising + Marketing magazine. The top 10 overall agencies in each category, and the top 3 local agencies in each category, are shortlisted as Agency of The Year finalists. The finalists are invited to submit entries for consideration, and are closely scrutinised by a jury made up of senior client-side marketers who access each agency’s performance according to the following criteria – performance, product, people, perspectives. Once the jury has decided on the scores in each category, the rankings are finalised, and the winners – Gold, Silver, Bronze and Local Hero in each category – will be announced at the Agency of the Year Awards & Gala Dinner on 14th June. The agency with the highest overall score will receive the prestigious title of Overall Agency of the Year. Recent Awards by BRANDTHINK Malaysia As of 2012, BRANDTHINK Malaysia had garnered 10 Agency of the Year Awards across 17 nominations in the past four years: A+M’s Agency of the Year 2011 - PR Agency of the Year – Silver Award, Local Hero Award - Direct Marketing Agency of the Year – Bronze Award A+M’s Agency of the Year 2010 - Direct Marketing Agency of the Year – Local Hero Award - Brand Consultancy of the Year – Finalist A+M’s Agency of the Year 2009 - Direct Marketing Agency of the Year – Local Hero Award - Creative Agency of the Year – Local Hero Award - Public Relations Agency of the Year – Ranked #8 Overall, #2 Local PR Agency - Digital Agency of the Year – Ranked #7 Overall, #2 Local Digital Agency Other Recognition Malaysia PR Awards 2011 - Brand Launch of the Year – Certificate of Excellence - Promotional Activity of the Year – Honourable Mention - Corporate Branding Campaign of the Year – Honourable Mention For more information about our recent Awards & Recognition, visit http://www.brandthinkasia.com/ End
Page Updated Last on: Jun 19, 2012
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