Unlike other journalist-to-
Rebecca Derrington is the enterprising ‘mompreneur’
“In North America, existing PR connection tools cover any industry, from technology to healthcare to financial services and education. SourceBottle doesn’t duplicate what already exists – instead we’ve chosen to focus on one area,” said Derrington. “SourceBottle for North America is tailored specifically and only for journalists and bloggers who need sources for their women-related stories, and for PR pros who represent expert sources who can provide insight on these topics.”
In addition to its focus on women’s interests, SourceBottle can be customized to meet each user’s geographic and category-specific needs for greater usability and efficiency. This means journalist and blogger queries are received by a concentrated and applicable pool of PR pros which reduces off-topic pitch responses. And PR pros only receive leads for media opportunities that meet their specified criteria so they can avoid wasting time pursuing irrelevant leads, such as an opportunity that falls outside of their client’s geographic reach. Lastly, journalists have peace-of-mind that SourceBottle doesn’t publish their email address unless requested, cutting down on the risk of being added to spam-like email pitch lists.
Another important advantage of SourceBottle is its use of social media to further expand its reach into PR professional networks, which is particularly helpful for journalists on an imminent deadline. Leveraging Twitter, SourceBottle sends real-time media queries to PR professionals who may have a source available for comment quickly.
As an additional service, SourceBottle offers businesses the ability to place products in television, print, online and film opportunities, as well as a platform for media outlets seeking interesting products for their projects.
As a 13-year public relations veteran, Derrington experienced the changing media landscape and knew there had to be a more efficient way for journalists, bloggers and public relations professionals to work together. She founded SourceBottle because she felt the traditional method of PR pros emailing a pitch to dozens of reporters was inefficient and ineffective.
“Working in the media field where deadlines are critical and accuracy is a must, the stress of the job, whether on the reporting side or on the PR side of the fence, can be daunting,” said Derrington. “SourceBottle is meant to simplify and expedite the process of connecting journalists, bloggers and PR pros so we can all do our jobs more efficiently.”
Journalists and bloggers can post their source requests here: http://www.sourcebottle.com/
PR pros can sign up to receive source requests here: http://www.sourcebottle.com/
Follow SourceBottle on Twitter at @sourcebottle or on Facebook at Facebook/sourcebottle. Also read Rebecca Derrington’s blog at http://www.thesourcebottle.com/
SourceBottle is a free, online service that enables journalists and bloggers to efficiently find knowledgeable sources for stories related to women’s interests via PR professionals and businesses. Conversely, it provides PR professionals and businesses with timely insight into pertinent publicity opportunities to help them gain brand awareness among their target audience. Unlike other media-to-PR services, SourceBottle is exclusively focused on topics around women’s interests, including beauty, business, home and lifestyle, health, parenting and relationships, and can be tailored to meet each user’s geographic and category-specific needs. SourceBottle was founded in Melbourne, Australia in 2009, and today serves users across Australia, New Zealand, North America and the United Kingdom. For more information, visit: www.sourcebottle.com.