The seminar speaker will be Rand Brenner, President & CEO of Licensing Consulting Group. Mr. Brenner’s licensing experience spans over two decades, and includes licensing some of the biggest Hollywood blockbusters, including the first Batman Movie and the Mighty Morphin Power Rangers. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, and intellectual property representation. Mr. Brenner has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg's, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
“Of of the biggest challenges facing inventors and entrepreneurs is a lack of understanding on how to use the licensing process to make money with their intellectual property. As a result, they often spend a lot of time, energy, and resources on the wrong actions”, said Rand Brenner, President & CEO of Licensing Consulting Group. “This one day seminar will provide them with the information on the right steps, procedures and process so they can successfully license their intellectual property”.
This interactive one-day seminar agenda includes:
• Licensing and Intellectual Property Basics: patents, trademarks, copyrights, know-how, trade secrets and more
• Smart strategies for creating, organizing, and managing Intellectual Property
• Bringing IP to market – Understanding the “Commercialization”
• Royalties and ideas for maximizing IP value and making money
• Interesting case studies and an interactive deal negotiation by participants
Who Should Attend
• Inventors with new intellectual properties
• IP owners with market ready products and services
• Entrepreneurs, Start-up’s, and Operating Businesses
How to Make Money with Intellectual Property is scheduled for two dates, Saturday July 21st and Friday July 27th, 2012. It will be held at the Anaheim Business Expo Center, 1960 S. Anaheim Way, Anaheim, California 92805. Cost to attend this seminar is $79 pre-registration or $129 at the door. Registration includes; the seminar reference workbook and presentation materials; the free E book 7 Steps to Making Money with Intellectual Property: What to do and When to do it; Business Expo Center Membership and access to the seminar presentation on the membership website. For more details and to register for the event, visit the Business Expo website or call Licensing Consulting Group.
The Business Expo Center (www.businessexpocenter.com/)
Licensing Consulting Group is an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. If you are an inventor, brand owner, entertainment company, celebrity, manufacturer or retailer exploring licensing for the first time, or already have a licensing program you are looking to optimize, LCG can assist you in maximizing your revenue opportunities. For more information about our products and services, please visit our websites at www.licensingcg.com and www.licensing4profits.com.