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Follow on Google News | Amendments to the Fruit Juice Directive (20012/12/EU)It’s all go in the food industry at the moment, with new regulations, new guidance and new requirements coming through thick and fast. Sliding under the radar was an amendment to the Fruit Juice Directive (20012/12/EU),
By: FoodChain Europe The new rules focus on authorised ingredients, including the prohibition of the addition of sugars to fruit juices, fruit juices from concentrate, concentrated fruit juices and dehydrated fruit juice powder. Previous requirements allowed the addition of sugars to fruit juices, which gave rise to the presence of “no added sugar” claims on fruit juice labelling, bringing the consumer’s attention to a specific unique selling point. However as the new regulations effectively ban the addition of sugars, the Commission noted that this would not be obviously apparent to the consumer but that the continued use of the term “no added sugar” would be misleading as sugar would be permitted. In order to allow the industry to make consumers aware of the lack of presence of sugars the Commission agreed that fruit juice labelling could bear the statement “from 28 October 2015 no fruit juices contain added sugars’ in the same field of vision as the name of the juice, until 28 October 2016. As the requirements of the removal of sugars do not come into effect until 28th October 2013 for new products and 28th April for 2015 for products already on the market before October 2013, this statement allows the industry to continue to communicate the lack of sugars in the juice without being misleading to the consumer until a time whereby the average consumer would not expect sugars to be present in a juice. From an industry point of view this will impact those juices which contain sugars. It is less likely to affect premium juices, however this may be an issue for those juice products used as ingredients within composite foods and as such we would recommend a review of product specifications to establish whether food business have any actions to undertake End
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